We believe a rug can be both beautiful and exceptionally functional. The unique deep weave structure of a Shore Rug™ offers cushioned support as well as a textured, dynamic surface. This provides a massage-like experience as well as proprioceptive feedback, heightening the balance skills necessary to maintain stability, agility, and coordination skills. Shore Rugs are excellent anti-fatigue mats and work great in offices and workplaces underfoot at standing desks. Informed by scientific research, anti-fatigue mats are proven to reduce fatigue caused by standing for long periods on a hard surface. 



SHORE is an innovative rug company. Simple in composition and perfected in construction, our products are timeless, honest, and can be enjoyed for many years while our resourceful use of synthetic materials makes full use of their essential benefits and capabilities. Each Shore Rug™ is handmade and unique, woven entirely by hand by skilled artisans using custom techniques in our London workshop. We’ve custom-developed our materials from the ground up, working closely with family-operated silicone specialists in the heart of England’s historic weaving industry. Shore Rugs™ are the result of rigorous material research, a deep understanding of the needs of contemporary life, and an honest fascination with the potential of synthetic technologies.



SHORE's founders, Louie Rigano and Gil Muller, met while studying at the Royal College of Art in London. With an interest and passion for materiality, craft and technical innovation, they founded SHORE, an innovative rug company. They share a belief that technical innovation and beautifully crafted design need not be mutually exclusive. Synchronizing rigorous material research with a traditional craft approach can lead to products of surprising beauty and impact. Working at the intersection of material research and traditional craft approaches, the team challenges traditional conventions assumed by rugs and is finding new and highly functional roles for an object that has been with us for millennia.