SHORE is an innovative rug company. Our resourceful use of synthetic materials makes full use of their essential benefits and capabilities. Each Shore Rug is handmade and unique, developed closely with silicone specialists in the heart of England’s historic weaving industry and woven entirely by hand in London. Simple in composition and perfected in construction, our products are timeless, honest, and can be enjoyed for many years.

Each Shore Rug™ is woven entirely by hand by skilled artisans using custom techniques in our London workshop. We’ve developed our materials from the ground up, working closely with family-operated silicone specialists in the heart of England’s historic weaving industry. Shore Rugs are the result of rigorous material research, a deep understanding of the needs of contemporary life, and an honest fascination with the potential of synthetic technologies.


SHORE's founders, Louie Rigano and Gil Muller, met while studying at the Royal College of Art in London. With an interest and passion for materiality, craft and technical innovation, they founded SHORE, an innovative rug company. They share a belief that technical innovation and beautifully crafted design need not be mutually exclusive. Synchronizing rigorous material research with a traditional craft approach can lead to products of surprising beauty and impact. Working at the intersection of material research and traditional craft approaches, the team challenges traditional conventions assumed by rugs and is finding new and highly functional roles for an object that has been with us for millennia.