High-Performance Wellness

Shore Rugs™ are the world's first ergonomic rugs. Useful anywhere, Shore Rugs™ are perfect both outdoors and indoors, fully waterproof, UV and flame resistant, hypoallergenic, non-slip, easy to clean, and extremely durable with no need for underlays. The unique fully handwoven weave structure provides a cushioning and highly supportive massage-like experience.

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Tactile, Bespoke Luxury

Shore Rugs™ are entirely handwoven from custom-made silicone cord, which has its origins in heavy industry but has been meticulously developed to feature a satisfying, leather-like surface quality. Available in a vivid spectrum of colors and gradients, Shore Rugs™ are also fully customizable. Check out recent bespoke work made for an exciting list of clients.

Bespoke Projects

I LOVE your rugs!!! The first two I purchased I am using outside. I live on Lake Superior and have not found a rug that will stand up to the wind, rain and snow except for Shore Rugs. 

Debra, Michigan, USA

The 100 percent silicone material feels like a gel shoe insert and is designed to release the leg strain and fatigue normally caused by standing on hard surfaces for long hours.

Best Bets, New York Magazine

...They’re the perfect non-slip, cushioned mats for patios, pool decks or yachts, and are both easy on the feet and the eyes.

Ocean Home Magazine

My rug arrived this morning and I am soooo thrilled with it. It is perfect for my hall and fits beautifully.

Ruby, London, UK


SHORE wins prestigious ICFF Editor's Award for Material Innovation.


Shore Rugs™ win Best Floor Covering at the NYCxDesign Awards!


SHORE wins IFDA Best in Show for Flooring at ICFF 2016!


SHORE is one of the Young Guns 2016 published in Dwell Magazine.